Privacy Policy


Data protection and data privacy have always been an important topic for us at Richmond & Finch. With the General Data Protection Regulation (GDPR) taking full effect in the European Union on May 25, 2018, we questioned our existing processes again to make sure we give you full transparency and control of your personal data.

R&F/RS is dedicated to creating a safe and enjoyable shopping experience for you. In this text we want to inform you about our website procedures; what we do, how we do it and how it affects you. When shopping at we may collect personal information you provide us when creating an account, making a purchase as well as data collected by cookies. R&F/RS treats all personal information confidentially, and nothing is passed on to third parties. You have the right to request access to your data and if there is anything wrong you can get it changed or removed.



Cookies are very small text files that are stored on your device’s hard drive when you visit websites. We use first-party cookies and third-party cookies for the main purposes of web functionality, web statistics and advertising.



Some cookies are vital in order for the website to function properly. The cookies keep track of your settings and make your shopping experience more convenient by recognizing your device and remembering your preferences and settings. Cookies are also used to collect usage data such as duration of session, pages viewed, if a transaction was made or demographic data such as origin, gender and age. This information is used for analytical purposes and enables us to create the best shopping experience for you. The cookies we use do not collect any information that can be used to track or identify individuals.



We collect information you provide us with when creating an account, signing up for our newsletter or when making a purchase. This information could be your name, address, contact information etc. The cookies may collect session information such as pages viewed, session duration, transactions made and demographics such as origin, gender and age.



The information we collect may be shared with our close partners for analytical purposes. No personal information will be forwarded, traded or published beyond our organization and our trusted partners.

Together with our trusted partners, we collect personal data from you that will be used for marketing purposes.



We are always delighted to see our products in real life on social media, and sometimes we may request to share these pictures in our channels. These pictures will be published primarily on our website but may also be published in one of our other channels ex. Instagram, Facebook or in printed materials. By responding to our request with the hashtag #YESrichmondfinch you agree to the following:

You provide Racing Shield AB / Richmond & Finch (hereinafter referred to as Richmond & Finch) a non-exclusive, royalty free worldwide license to use any pictures/videos you have responded with #YESrichmondfinch, hereinafter
referred to as "picture", in their marketing and / or advertising, including in the gallery on the website, newsletters, catalogs, e-mail and other customer communications, store materials and other marketing purposes, etc.

Hereby certify & declare that (i) you own all of your rights to your pictures, (ii) you have been granted permission from any person appearing in your pictures to transfer the rights herein, and (iii) the use of your pictures by
Richmond & Finch will not violate any third party's right or violate any law.

Hereby, you release Richmond & Finch from all obligations to pay you for the use of your pictures and for the intellectual property rights of those associated with the above-described uses, thereby freeing and agreeing to keep Richmond & Finch and all persons acting for Richmond & Finch exempt from claims, damages for all claims, claims and liabilities, irrespective of nature, in connection with the use of the pictures as described above.

You may always reach out to us on matters of privacy and data protection by contacting us at:



You have the right to request access to your data and if anything is incorrect you can change or remove it. You can disable any already stored cookies on your computer by changing your browser settings for cookies, you can also use opt-out programs such as “NAI’s Consumer opt-out” or “Google Analytics opt-out browser add-on” in order to prevent cookies from being used, please keep in mind that these settings may stop our website from functioning properly.